Guides

Your band needs its own website.

You’ve got Instagram, maybe TikTok, a few hundred followers. So why bother with a website? Because the places you’re building your band on don’t belong to you, and the day it matters most, you’ll wish you had your own.

Followers aren’t fans

A follower is a number on someone else’s platform. You don’t own that connection, and you can’t reach it when you want to. The algorithm decides who sees your post, and it’s brutal: you can have three thousand followers and twenty of them see the gig announcement. A fan is someone who gave you their email so you can actually reach them. That’s the list you want, and no social platform will ever hand it to you.

You’re renting, not owning

Every social account you have sits on land you don’t control. The platform can change the rules overnight, throttle your reach, bury your links, or just fade out of fashion. Ask any band that built everything on a platform that isn’t cool anymore. Your own website is the one place nobody can rewrite or take away. It’s the home address; the socials are flyers you hand out.

A website does the one thing socials can’t: sell the show

Instagram is built to keep people scrolling, not to sell your Saturday. You can’t put a proper ticket link in a post, your bio holds one link, and by tomorrow your gig is buried under everyone else’s. A page for the show fixes that: the date, the venue, the ticket link, and a place to sign up, all in one link you can paste anywhere. That page is the thing that turns a scroll into a ticket.

“But building a website is a hassle”

It used to be. You’d pay someone, or wrestle a builder for a weekend, and then it went stale the moment your next gig got added, because updating it was a chore nobody wanted. That’s the real reason most band sites die: not the building, the keeping-up.

Or let Kurtt be your website

This is the part Kurtt turns on its head. You get your own site that updates itself: add a gig in the app and it shows up online, no extra work. Every show gets its own promo page where visitors sign up for your shows and your updates, right on the page, straight onto the list that’s yours. Always up to date, because it’s fed by the thing you already use. See what Kurtt does, or what it costs.